2012年3月10日星期六

Dont be Crunched by the Credit Nightmare Upgrade Your Marketing! Watches

Are you going to let the “Credit Nightmare” crunch you? Even though the present negative press and Breitling Watches media coverage is enough to make you pack up and head for the hills – don’t! Or, burying your head in the sand isn’t going to help either – you need to take some positive action!In ignorance, many companies pull the plug on their marketing budgets when times get tough – but that is very short sighted. Why is your business Watches in decline? It’s because you have less clients, or your current clients are spending less.So what is the solution?Yes, you need more clients or encourage those you work with to spend more with you. As a marketing company, we often have people come to us when they are in trouble. Through Jacob & Co. months or possibly years of neglect of their sales pipeline, they have reached difficultly where their cash flow dries up, and their forward forecasts will no longer gain them credit with their bankers. That’s such an awful place to reach! So, please learn from other’s mistakes and concentrate your efforts on sales and marketing.So – how’s your sales pipeline?Have you dedicated sufficient man hours or staff to ensure that new business will continue to flow your way? It’s highly recommended to introduce new practices in the current climate and here are a few suggestions to get you going:Re-educate your sales staff to the new demands of business under the Credit Crunch i.e. you are going to have to negotiate harder than before and deliver moreRe-evaluate your current spend on marketing and where possible increase itAdapt new methods of lead generation and find new sourcesNetwork with increased intensity amongst your clients, prospects, collaborators, partners, suppliers and competitorsRekindle your relationship with current clients and ensure you are getting your Concord Watches share of business if other suppliers are involvedTighten your credit control to ensure constant cash flowTake fewer financial risks than before, and if possible, increase the level of deposits Seiko Watches on orders to spread your risk or costs (if applicable)Introduce something new (Product or service) to make sure your visibility levels remain high with current and potential clientsAutomate your sales pipeline using a CRM (Customer Relationship Management) system like salesforce.com – so you never ever miss another lead or opportunity, Watches and you can track your sales pipeline accuratelyEnsure that you confirm at least 30% of this quarter’s pipeline – more if possibleEnsure you are using the internet to your advantage using Search Engine Optimisation, Web 2 practices such as blogging, and raise your presence in social networking and book-marking sites such as Digg, Reddit, StumbleUpon, Facebook etc. Vsit our website for more information.

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